1) Summer 2022
In May, I received my acceptance into Stanford's Pre-Collegiate Summer Institutes for the Product Design program,
with classes starting in June.
2) The Idea
While taking this course, we were tasked with identifying a problem and creating a solution. Despite having several
ideas, I was instantly drawn to addressing an issue related to hair ties.
3) Prototyping
I began my project by sketching designs, followed by creating models using styrofoam and felt. Once my design
was finalized, I presented it to my class. My professor recognized its potential, suggesting I invest in turning
it into a legitimate business.
4) 3D Modeling
I then focused on 3D modeling using Fusion360, aiming to transform my design into a tangible product.
5) Printing
With experience in 3D printing, I recognized the opportunity to print my product independently aligning with a
B2C model.
Our Name
Over the years, my product has undergone several name changes, reflecting its evolution from concept to market. Initially, when
I presented my solution to my class, I chose the name Tiezar—a blend of "hair tie" and "organizer." This name encapsulated the
essence of the product's function. However, upon launching my first website, I opted for a different name: Hairolet, inspired by
a childhood dream of owning a 5-star luxury hotel with a top-tier spa for hair services. The name “Hairolet” emerged from combining
“hair” and “hotel”, a reflection of this aspiration.
But Hairolet has since evolved past a single business. It's become the umbrella brand for various ventures, including my blog,
Three Letter Acronym; my programming course, Coding4All; and my NGO, Visa Gateway. As the scope of my endeavors expanded, I felt
the need to rename for ; one that communicated my mission while also resonating with my personal heritage. Thus, Tunazam was born.
As a Sudanese Muslim, I sought a name with personal significance.Tunazam, the English phonetic spelling of the Arabic word for "organize,"
perfectly captured the overarching mission of this venture—to bring order and simplicity through innovation.
The original video from my product design course
Tunazam
Tunazam
Organize your hair ties, conquer your travels
Shop Now
Simple and secure lid
Drawer for stray items
Blue and black coming soon
The Process
1) Summer 2022
In May, I received my acceptance into Stanford's Pre-Collegiate Summer Institutes for the Product Design program,
with classes starting in June.
2) The Idea
While taking this course, we were tasked with identifying a problem and creating a solution. Despite having several
ideas, I was instantly drawn to addressing an issue related to hair ties.
3) Prototyping
I began my project by sketching designs, followed by creating models using styrofoam and felt. Once my design
was finalized, I presented it to my class. My professor recognized its potential, suggesting I invest in turning
it into a legitimate business.
4) 3D Modeling
I then focused on 3D modeling using Fusion360, aiming to transform my design into a tangible product.
5) Printing
With experience in 3D printing, I recognized the opportunity to print my product independently aligning with a
B2C model.
Our Name
Over the years, my product has undergone several name changes, reflecting its evolution from concept to market. Initially, when
I presented my solution to my class, I chose the name Tiezar—a blend of "hair tie" and "organizer." This name encapsulated the
essence of the product's function. However, upon launching my first website, I opted for a different name: Hairolet, inspired by
a childhood dream of owning a 5-star luxury hotel with a top-tier spa for hair services. The name “Hairolet” emerged from combining
“hair” and “hotel”, a reflection of this aspiration.
But Hairolet has since evolved past a single business. It's become the umbrella brand for various ventures, including my blog,
Three Letter Acronym; my programming course, Coding4All; and my NGO, Visa Gateway. As the scope of my endeavors expanded, I felt
the need to rename for ; one that communicated my mission while also resonating with my personal heritage. Thus, Tunazam was born.
As a Sudanese Muslim, I sought a name with personal significance.Tunazam, the English phonetic spelling of the Arabic word for "organize,"
perfectly captured the overarching mission of this venture—to bring order and simplicity through innovation.